Mobile Intelligence & Big Data

Mobile-enabled tracking tech with location data and context makes all the pieces fit together seamlessly.

Types of Data Measurement

Beacon data can be used to examine several different kinds of customer behavior.

Path

Where do visitors go first? Second? What areas do they avoid? Where do employees spend most of their time and how do they manoeuvre the space? Are packages taking the fastest route through the factory? Understanding how people or objects move through a space can illuminate the customer journey as well as highlight bottlenecks and areas for improvement.

Visits

What kind of traffic is the location receiving? Are you receiving a large number of new visitors? When do they visit? This kind of data can help managers understand basic numbers like foot traffic and staffing optimization. Managers can also find missed opportunities by leveraging data on passers-by to make better marketing decisions and achieve higher conversion rates.

Loyalty and Engagement

For retailers, beacons can quantify just how engaged customers are. By recognizing that a customer is returning every week or that dozens of customers visit but never engage with the merchandise or app, managers can evaluate what is and is not working in their current set-up. Other firms, including healthcare providers and public transport managers, can use beacons to gauge loyalty and engagement.

Triggers

A trigger is actually a certain method used to generate data. It is highly unique because it does not necessarily accumulate data. It is especially useful in asset tracking scenarios when excessive real-time data is not necessary. Instead of collecting data every two seconds, the beacon and relevant software checks the position of assets and, if the positions have changed, data is recorded. If not, no data entry is made.

This data ties into your Data Lake to give you a much Bigger picture!

User Insights

Understand your customers and their preferences through proximity. Knowing the customer is step number one.

Visitors, Visits and Loyalty

Be aware of the traffic your physical location has by tracking how many people come and go. We also calculate how many unique visitors there are and how often the same people visit.

Heat Mapping

Our platform shows the summary of all the users’ position as a visual map. Optimise your campaigns in real-time so you are at the right place at the right time.

Customisable insights

Everything can be customised; segment the data by geofence, time, date and user specifically! All the data can be easily exported and further analysed. We also allow linking user data to your own system to complete the user profiles.